Remember that new technologies, while slick, aren't automatically pervasive. For example, social media is a game-changing technology for interacting with customers. But as much as social and collaboration applications such as Slack are catching on, that doesn't mean email is dead. Most customers still expect to interact with you via email, and an email can still capture much more data than a Facebook post or a tweet can. Understand how your company interacts with customers over email and make sure your CRM software acts as a complement to that relationship, not as a hindrance. CRM software should automatically capture data from email interactions, not force your employees to manually enter email data. Similarly, integrating your CRM software into your email platform means that entering the customer's name or ID in one platform automatically brings up data from the other.