Extensive consumer input and empirical data shaped the initial Better Ads Standards. While the Coalition’s consumer research was designed to identify the least preferred ad types, it also provides insight into consumers’ evaluation of a far broader range of ad experiences, including those more preferred by consumers. By focusing the definition of Better Ads Standards on the least preferred ad experiences, the Coalition’s methodological approach leaves open the possibility for continued innovation in the development of new ad experiences. Visit the Coalition’s research page to learn more about the other tested ad experiences.
More than half of our Lugaru users use Mac or Linux (as shown in this blog post ), and we wouldn't be surprised if the same will be true of our new game Overgrowth . When we talk to major game developers, we hear that supporting Mac and Linux is a waste of time. However, I've never seen any evidence for this claim. Blizzard always releases Mac versions of their games simultaneously , and they're one of the most successful game companies in the world! If they're doing something in a different way from everyone else, then their way is probably right.