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The Fitbit Flyer wireless earbuds will retail for $130, while the Fitbit Ionic will retail for a whopping $300. That’s not a super competitive price, but it’s cheaper than the better looking watches on Android Wear and priced the same as the super successful Apple Watch—which is rumored to have its own update coming in September. The Fitbit Ionic starts shipping in October 2017, but we’ll have our own review in the coming weeks once the software on the device has been finalized and we’ve had a chance to get to know this great sounding hardware packed in an unfortunate-looking body.